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Tracey Jones Director of Food Business Compassion in World Farming

“Meeting the criteria of the European Chicken Commitment will require food businesses, producers and breeding companies to work together to deliver affordable higher welfare chicken that consumers expect from their leading brands. It’s encouraging to hear KFC call for business collaboration on how to meet the new standards. By generating a groundswell of support and collaboration across industry we can develop sustainable solutions and shift the market. I therefore urge KFC and others to sign up to the European Chicken Commitment and join us on the journey to a higher welfare future for all chickens.”