Sainsbury’s is rolling out two new healthy ready meal ranges this week.
My Goodness is targeted at consumers watching their intake of calories, fat, sugar and salt, and includes British, Italian, Oriental, Moroccan and Japanese dishes. The 19 products include ready meals (rsp: £3-£3.50), soup bowls (rsp: £3) and meal pots (rsp: £2.50).
The second range, Deliciously Balanced, is designed to give a balance of protein, starchy carbohydrates and vegetables. The 10 dishes (rsp: £3) include Moroccan vegetables with brown rice & quinoa.
The meals use spices and herbs for flavour, rather than salt, and dried fruit instead of sugar to add sweetness.