Some 250,000 current and potential customers of Stowells of Chelsea wine boxes have been mailed by Matthew Clark Brands. The special pack contains information on the 20-strong range, a questionnaire, and a £2 coupon. This is a major part of a £1.5m budget for the brand. A cigar smoking woman is the centre piece of Rémy Martin's new advertising campaign. The company is spending £1 million in the UK print media and is also going on satellite TV. Guinness has launched its second burst of tactical poster, press and radio advertising for its canned draught stout. This runs until December 19. Heineken has reinforced its position as a major supporter of rugby union by signing for the broadcast sponsorship rights for ITV's coverage of England's home internationals and the Varsity match. After a year of regional brand building, the Hampshire based Rorke's Lager Company is planning to go national with its South African premium imported lager. Burn Stewart is aiming to maintain the momentum behind the success of the Wallace Single Malt Scotch Whisky Liqueur with a £250,000 TV ad campaign. This will be seen in December in Scottish, Grampian and Yorkshire. Belloni has signed a deal with Azienda Agricola Brugnoli to represent its single estate Orvieto in the UK. Bottle Green has agreed to sell and market in the UK private label wines produced and bottled by Finca Flichman of Mendoza, Argentina. Hackler Poitin, United Distillers' legal version of the famous Irish spirit, is being backed by TV advertising in Granada, the area where it is still on test. Bestway has added 37.5% abv dark and white rums to its exclusive label range under the Midshipman brand. The single bottles sell at £5.79 wholesale with an rsp of £8.49.{{DRINKS }}

Topics