Balsamic vinegar brand Ortalli has been revamped to make it easier for consumers to understand the category and choose the right vinegar for the right occasion.

A 'leaf' system has been added to the labels to indicate the quality of each variety - one leaf is for everyday needs and four leaves are for more exclusive recipes.

"Consumers have been presented with a range of brands and price points," said product marketing manager for distributor RH Amar, Rob Amar. "We're showing the correlation between quality and price so that shoppers know what the label shows is what's in the bottle."