Nestlé is taking its Skinny Cow ice-cream brand into hot beverages at the end of the month, with Skinny Cow Hot Chocolate. The drink contains 40 calories per serving and is available in Indulgent Chocolate and Chocolate Mint flavours, in 200g jars and single-serve sticks.

“It is great for consumers looking for a light hot chocolate option without compromising on taste,” said trade communications manager, Graham Walker. The company is spending £650,000 on promoting the launch this year and is planning more for 2009.