Nestle has revealed that Smarties has the answer for its latest piece of npd. A chocolate bar version of its kids' favourite will launch in mid-December.
Available in two versions ­ milk and white chocolate ­ the newcomer will be on sale as both a six-chunk countline and 150g family block. Both will feature mini Smarties throughout and are expected to appeal to both children and adults alike.
Nestl頳aid it planned to back the new additions with a £4m round of support which will include TV adverts, as well as outdoor posters, press ads and sampling nationwide. The 45g countline, made of up 25% mini Smarties, will retail at 39p, while its larger sibling will cost £1.03.
Communications manager Graham Walker said: "This is great news for the brand, following on from the innovation of Smarties Cans earlier this year."