Available in two versions Â milk and white chocolate Â the newcomer will be on sale as both a six-chunk countline and 150g family block. Both will feature mini Smarties throughout and are expected to appeal to both children and adults alike.
Nestlé ³aid it planned to back the new additions with a Â£4m round of support which will include TV adverts, as well as outdoor posters, press ads and sampling nationwide. The 45g countline, made of up 25% mini Smarties, will retail at 39p, while its larger sibling will cost Â£1.03.
Communications manager Graham Walker said: "This is great news for the brand, following on from the innovation of Smarties Cans earlier this year."