So Good is extending its long-life soya milk portfolio by adding a new product exclusively for the breakfast table.
SoyaBreakfast, which is rolling out now, is slightly sweeter and creamier than the company’s SoyaLife offering and has been specifically formulated to be consumed with breakfast cereals.
Listings have been confirmed with Tesco, Budgens and Nisa, and rsp will be £1.29 for a one-litre carton, although in-store promotions are planned.
Martin Pamplin, marketing manager for So Good, said the company’s aim was to continue growing the dairy milk alternatives market with new products. “This is just the start of our expansion plan to introduce new flavours and pack formats.”