The new lines include a Scottish range, tailored to the specific needs of this market and following in the steps of the chain’s West Country fish range. A new range of fish cakes has also been developed.
Somerfield’s chilled fish buyer Catharine Phare said: "Today's customer wants fish to be easy to shop, easy to prepare, easy to cook and easy to eat. With Somerfield's ethos of ‘Good Food Made Easy’ in mind, we will continue to strive to offer this to our customers.
"Other new lines will continue to be launched and be trialled throughout the next year as we continue to experience a tremendous period of innovation and excitement."
Full details in this week’s issue of The Grocer.