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Premier Foods is revamping its Loyd Grossman cooking sauce range as it looks to take the brand beyond its Italian cuisine heartland and position it as a choice for food lovers . As part of the redesign, Premier is overhauling its Loyd...
Premier Foods is launching a new range of Loyd Grossman single-serve sauces for the growing number of people dining alone. Loyd Grossman For One rolls out next month with a target of £7m sales within the first year, backed by a £2.5m...
Premier Foods is relaunching Batchelors Condensed Soup to attract younger users and promote its versatility as a sauce. The 12-strong range has been repackaged with the "soup or sauce" message on the front of each can and a recipe idea on...
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