His Hi Taste Low Cal soup range, developed with dried food specialist Brand Partnership, comes in six flavours - leek, potato & pea, vegetable, mushroom, spicy lentil, tomato and chicken noodle. Each contains less than 80 calories and is low in fat and salt.
The chef-branded range will help improve the image of instant soup as well as appeal to health-conscious consumers, said Tim Robertshaw, joint MD at Brand Partnership.
“The introduction of the soups has had a significant impact on driving up consumer interest. Consumer demand is increasing, especially for instant, low calorie, healthy soups,”he said.