We can’t all be grocery leaders, but ‘first followers’ are just as crucial

By Dan Crossley and executive director at the Food Ethics Council2023-11-24T16:00:00

Those companies who make the second move, who follow the lead of the first, are vastly underrated, says Dan Crossley, executive director at the Food Ethics Council

We can’t all be grocery leaders, but ‘first followers’ are just as crucial

Want access to this article?

Register for LIMITED access

Get PREMIUM access for £1 a week