The Office of National Statistics announced an increase in vegetable prices of about 20% this year. I want to know where they get their information from and what their real agenda is. For me the answer is simple. Some producers may see better returns, but the majority won't and the bottom line will always come back to the basic principle of supply and demand. Retail prices for cauliflowers are about 30p higher than a few weeks ago, as imports fill the gap caused by a delay in planting the spring crop. Once UK production can meet demand again, stores will drop retail prices and that will be reflected in the returns to the growers. UK broccoli is behind programme because weather conditions have resulted in slower crop growth. Spanish broccoli begins production in 10 days time and will clash with the start of the UK season, resulting in oversupply. Retail prices will plummet along with growers' returns. So what about the consumer? Over the past 15 years food has averaged a lower annual inflation rate than other products. In real terms, food has been getting cheaper and consumers have never had it so good. I believe the reported price increase is crop specific and linked to the current market situation. The increase in vegetable prices reflects the choice that consumers are now making in terms of pre-prepared, speciality produce and environmental credentials - they are 'trading up' and choosing to spend more on food.

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