Tango has declared itself to be the fastest-growing fizzy fruit drink.

In the past year, sales of the Britvic-owned soft drink have risen 9% to £25m [Nielsen MAT to 3 October, 2009] compared with a 17.1% drop to £23.1m in the year to 4 October 2008.

Sales had been boosted by "a wave of memorable marketing initiatives", said senior brand manager Sally Symes, citing the Thank You For Saving Tango ad campaign, a limited-edition 440ml can and a packaging revamp. More "tongue-in-cheek" activity was planned for the next 12 months, she said.