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Warburtons has expanded outside the UK for the first time by launching into Tesco stores in four central European countries. The baker has worked with Tesco’s group food sourcing team – which sources products that could work across the retailer’s global business – to tailor seven Warburtons-branded lines for the European market. They include a white Toastie loaf, fruit bread, brown bread, crumpets and English muffins.
Tetley tea is stepping outside the tea aisle for the first time with the launch of a range of fruit scones. A four-pack of Tetley Tea Folk sultana scones (rsp: £1.29), baked under licence by Haywood & Padgett, will launch into Asda…
Asda is to sell 1lb punnets of strawberries for the first time in more than 10 years to gauge shopper demand ahead of a potential roll-out of imperial measurements to other fruit veg. Asda will trial the punnets which will display...
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