Tesco and festival organisers Cream Holidings have resolved a long-running trademark dispute over the use of the Creamfields brand, it has emerged.
The supermarket, which uses Creamfields as a tertiary brand on own-label dairy products, tried to register the mark in 2008 and was opposed by the organisers of the Creamfields music festival.
But following a cooling-off period last autumn, the festival organisers withdrew their opposition and Tesco registered Creamfields as a trademark for product category 29, which covers milk and other dairy products.
If Cream Holdings had successfully opposed Tesco’s application, it would have stood a good chance of also succeeding in any infringement proceedings, which could have forced Tesco to stop using the Creamfields brand.
Neither Cream Holdings nor Tesco would comment.