The first Tesco-branded product has been made available at its c-store chain One Stop Tesco international calling cards.

A spokesman described the cards, available in One Stop’s 521 stores, as a good fit for the chain. He added that there were currently no plans to sell other Tesco-branded products through One Stop.

ACS public affairs director Shane Brennan said he hoped the development would draw attention to One Stop’s owner.

“Consumers continue to be kept in the dark about the fact that One Stop is a company owned by Tesco,” he said.