By Stefan Chomka2007-07-30T00:00:00+01:00
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The fight for survival rages on in food & drink. And this year’s OC&C Top 150 reveals that the UK’s biggest manufacturers are standing tall. By Catherine Wheatley.
Britain's had a fascination with America ever since the days of Buffalo Bill. We've been buying US brands for just as long. But in recent months there's been a proliferation of food and drink brands from across the pond attempting to crack the UK market.
Dorset Cereals' move into the mainstream cereal aisle, including low-fat products and cereal bars, means it is up against larger players such as Kellogg's, Weetabix and Nestl for the first time.
Kellogg's continues to be the biggest...
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