The grandad may have been consigned to a rest home, but the latest advert for Werther's Original has lost none of the brand's trademark schmaltz.

The ad, which breaks on Monday (10 July) as part of a £4m campaign, tackles the bond between father and son and attempts to demonstrate that there is more to life than material objects. It shows a father and son travelling in a car together with the son listing the lavish presents bestowed upon his friend Jake by his father, including a laptop, an iPod and a Xbox 360. However, it transpires that Jake's dad is never around to spend any time with him.

The advert is designed to create a more contemporary image for the brand.