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Masterfoods has signed up playboy Calum Best along with 11 celebrity lookalikes for a 2007 calendar backing rice and cooking sauce brand Uncle Ben's. All proceeds from the calendar, which will be available in the run-up to Christmas with a cover...
Masterfoods is adding two new flavours to its Uncle Ben’s Express Rice range.Rolling out now, Garlic & Coriander and Lemon & Rosemary will join the already 11-strong range of microwaveable rice pouches, which includes long grain, basmati,...
Oriental Express has scored a David and Goliath-style victory over rival Masterfoods in the frozen arena. The niche player has frozen the food giant’s Uncle Ben’s Rice Bowl brand out of Sainsbury to secure an exclusive listing for its own...
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