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The FDF has dismissed claims by Which? that producers are misleading shoppers with label claims such as fresh fruit . Which? said its survey of 1,000 adults suggested many misconstrued labels such as pure , fresh , natural and...
Fruit cider specialist Brothers Cider is launching its first mainstream purely apple cider. Bittersweet Apple Cider (rsp: £1.70-80) rolls into Morrisons this week, followed by other multiples later this spring. A pure apple flavour marks...
Budget squash brand Jucee is to launch into pure juices in a bid to meet demand from cash-strapped consumers, said brand owner Princes. The new four-strong ambient Jucee Pure Juice range consists of orange, apple, pineapple and grapefruit...
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