Bananas, fags, booze and eggs. They’re the grocery categories that never fail to capture the public’s imagination. And, as expected, it was no different with our story on the Dippy Egg in last week’s edition.

Given the public’s initial reaction to the unveiling of Dippy Egg, it may yet  go down in egg history alongside Delia Smith and Edwina Currie.

There may be a new royal baby on the way but it’s Pork Farms’ latest piece of npd which is causing national debate. For the uninitiated, the Dippy Egg is a pre-cooked egg in a plastic bag. Simply cut the bag open, cover the egg in boiled water and leave to stand for five minutes – hey presto, you should have a perfectly runny egg. We got our hands on a prototype of the product and shot a video to show you how it works.

Following articles and comment pieces everywhere from (pretty much all of) the UK to India, everyone’s got their own opinion about what Dippy Egg tells us of wider societal trends.

“In a world where you can buy a can of chopped onions, it is clear that somebody somewhere will buy this, although the five-minute wait may be a bit much for some,” wrote one consumer, commenting on Mail Online’s follow-up to our story.

Some readers noted Dippy Egg’s suitability for long car journeys (running a special jug off the car battery to boil the water) or for use when camping, hiking, at a picnic or on the beach.

And in a Telegraph column headed ‘Dippy Egg, the perfect snack for a joyless modern diet’, Celia Walden, in Los Angeles, used Dippy Egg as a way into a wider discussion on the loss of our connection with the source of our food.

But maybe Dippy Egg is destined for a far greater role in our society… that of the saviour of toast. According to The Co-op, toast is facing a tough time, with sales of ‘morning goods’ such as pains au chocolat on the rise – elbowing out bread for toast. And what goes well with a runny yolk? Crisp, warm toast.

We’d suggest Pork Farms’ next innovation is Dippy Egg with soldiers. Remember, you heard it here first.

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