Certainly the trade knows better than to expect much credit for the ongoing wave of reformulation sweeping our leading brands from a media obsessed with HFSS alarmism.
Apropos of nothing, here’s a heads-up for one of The Grocer’s coming attractions.
On 9 November a gaggle of industry heavyweights will gather to debate food and health in (wait for it) The Grocer’s 2010 Food & Health Debate. Tickets have just gone on sale for the event, which is held near the heart of government at Westminster’s Central Hall.
The line-up is headed by Morrisons chief executive Dalton Philips, who will presumably have plenty to say about the supermarket’s efforts to cram five-a-day into its burgeoning army of shoppers.
Morrisons, of course, has made its revamped fresh offering a central plank of its growth plans in recent times. As The Grocer reported just the other week, the retailer’s latest initiative was a Veg Pledge designed to get school-kids growing their own fresh produce.
Needless to say, that sort of thing gets fewer headlines than the familiar retreads of how much salt is in a bag of crisps (or that hardy perennial, the pre-packed salad).
Although the Cameron-Clegg double-act has lost some of its novelty, it’s still early days for this coalition government. But the initial signs are that the no-longer-particularly-fresh administration will be a little less heavy-handed on the trade than its predecessor.
Hopefully the suits in Westminster’s most high-profile talking shop prove receptive to a little healthy debate.
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