Asda is wading deeper into the supermarket price war with a major new rollback campaign, The Grocer can reveal. The retailer launched a series of ads in the national papers this morning announcing 3,000 rollbacks on everyday essentials including bread, milk and bananas.
Tesco has followed Asda’s lead in the latest round of the intermittent price war over bananas. The UK’s largest supermarket has cut the price of 1kg of loose bananas from 68p to 58p.
The banana price wars are back, after Asda this morning cut the price of 1kg of loose bananas from 68p to 58p.
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