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Australian wine brand Hardys is launching an advertising campaign next month as part of a £10m marketing drive.Hardys, which is the leading brand in the UK off-trade [ACNielsen, UK off-trade sales for year to May 2005], will be running a...
Procter & Gamble is rebranding its controversial juice drink Sunny Delight under its nickname Sunny D and clarifying the product's juice, sugar and vitamin C content on pack. Marketing will include TV ads scheduled for the summer. A new Lemon...
Marketing Director Morning Noon & Night
There seem to be fewer and fewer new products making a real impact on the soft drinks market. One obvious exception to this has been Sunny Delight.
Although there were numerous availability problems in the...
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