Kleenex® Proactive Care™ Hygiene Mask

Winner: Kleenex Proactive Care Hygiene Mask

It may no longer be a legal requirement in the UK but that doesn’t mean many people won’t continue to wear a face mask as ongoing protection against viruses, giving this launch by Kleenex a lifespan far beyond the peak of the pandemic. It uses 3-layer breathable technology with absorbent material to prevent condensation, ensuring its comfortable and effective enough for daily use. It also comes in a resealable pouch containing five disposable masks ensuring there’s always one to hand, while its dermatologically tested to reduce ‘mascne’ or other types of skin irritation. All elements which reflect a brand that’s been agile enough to respond to brand new consumer needs.

Highly commended: Faith In Nature Shampoo Bar Shea & Argan


  • All Over Softly Pillow Spray
  • INEOS Sterile Sanitiser for Hands
  • Kleenex® Proactive Care™ Hygienic Hand Towels®

With thanks to our sponsors

Sponsorred by NPAs 2021


All the winners of The Grocer’s New Product Awards 2021