Tesco Toffee Loaf Cake

Carr’s Foods International

While some consumers felt the packaging “understated”, the majority liked the taste, light texture and value of this £2 400g cake. Almost eight in 10 testers said they would probably or definitely buy it. Moist, and with a well-balanced flavour, this was a good example of innovation in a very mature market, said our experts.

Silver winner:

Tesco Finest Carrot Cake

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