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Unilever is hoping to grow the concentrated liquid category in laundry with new bulk packs of its key brands and a 12m supporting campaign. It is introducing big pack versions of Persil Small and Mighty and Surf Small and Mighty this...
Unilever is relaunching its Persil laundry brand and backing the move with a hefty 8m TV campaign. The improved formulation rolls out this month across the range.
Unilever is launching a premium detergent range that it claims brings fragrance to the skin-kind laundry market for the first time. The debut of Persil Naturals, which will be backed by a £11.7m marketing push, will be the company's biggest...
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