Spanish Nisperos are back on the UK market for the second year running.
Growers are hoping to build on the success of last season, which saw the unusual fruit introduced to UK consumers. Fruit quality is being described as excellent this year.
A promotional campaign will support the season, which runs from late April to the beginning of June, with the fruit stocked by both Waitrose and Asda.
The retailers will also be carrying out instore tastings, on-pack promotions and
explanatory leaflets at point of sale. Maria Jose Sevilla, Foods from Spain director, said: “This is the second year of a three-year campaign to promote Nisperos from the Callosa d’En Sarria region, which has Protected Denomination of Origin status.”
Growers are hoping to build on the success of last season, which saw the unusual fruit introduced to UK consumers. Fruit quality is being described as excellent this year.
A promotional campaign will support the season, which runs from late April to the beginning of June, with the fruit stocked by both Waitrose and Asda.
The retailers will also be carrying out instore tastings, on-pack promotions and
explanatory leaflets at point of sale. Maria Jose Sevilla, Foods from Spain director, said: “This is the second year of a three-year campaign to promote Nisperos from the Callosa d’En Sarria region, which has Protected Denomination of Origin status.”
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