Endorsed by the Soil Association, the orange and lemon flavours contain 35% fruit juice and make five litres of squash. They keep for three weeks in the fridge once opened. Sales Information Resources puts sales of Robinsons Organic Squash at £364,000 for the year ending June 17, 2002, with the whole juices & squashes category at £397m, a rise of 3.7%. The company says "After a year in the multiples, Robinsons Organic holds a 26% volume share and 17% value share of the organic squash market, with latest volumes at 207,000 litres and value at £501,000 [ACNielsen MAT]. "Robinsons Organic has limited distribution to match its highly targeted market as a quality assured choice for mums who wish to purchase from the growing organic sector. In its first year, Robinsons has captured a quarter of the organic squash market, reflecting the leading brand's dominant market position as eighth biggest grocery brand." {{P&P }}

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