Wrigley is making a determined effort to turn the mouths of the nation’s children different colours with a limited edition bubble gum.
Available for six months, Hubba Bubba Colours uses a recipe that turns the tongue blue or green, depending on what gum they choose.
A single pack has an rsp of 20p and contains five fruit punch flavour plain chunks of gum that hide either blue or green colourings.
Wrigley said the product combined excitement and novelty, two key elements driving business in bubble gum. “It’s a vibrant addition to our portfolio,” said head of communications Jo Hartop.