Scottish Courage is launching new television advertising for Foster’s tonight as part of its £35m marketing support for the brand this year.
Created by M & C Saatchi, the ad breaks on Channel 4 and is aimed at reinforcing the message that the lager tastes best cold.
Called ‘Barber’, the ad follows a man who has his hair styled in a huge quiff to shade his pint of Foster’s from the sun.
The craze catches on when he meets up with friends at a barbecue.
Paul Stanger, customer marketing director at Scottish Courage Brands, said: “Previous advertising campaigns for Foster’s have demonstrated the brand’s irreverent Aussie attitude.
“‘Barber’ reinforces Foster’s reputation as a quality product while maintaining the brands ‘no worries’ humour.”
Foster’s is the UK’s number two standard lager brand and has enjoyed continuous growth over the past 22 years.
Created by M & C Saatchi, the ad breaks on Channel 4 and is aimed at reinforcing the message that the lager tastes best cold.
Called ‘Barber’, the ad follows a man who has his hair styled in a huge quiff to shade his pint of Foster’s from the sun.
The craze catches on when he meets up with friends at a barbecue.
Paul Stanger, customer marketing director at Scottish Courage Brands, said: “Previous advertising campaigns for Foster’s have demonstrated the brand’s irreverent Aussie attitude.
“‘Barber’ reinforces Foster’s reputation as a quality product while maintaining the brands ‘no worries’ humour.”
Foster’s is the UK’s number two standard lager brand and has enjoyed continuous growth over the past 22 years.
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