Sir; Swan's rewarding relationship' (The Grocer, January 5, p43) doesn't extend to the famous matches. The top of the box used to be different from the bottom; the swan was on the top and you knew how to hold the box when you opened it. Now you don't because the swan is on the top and bottom. The reward all too often, is red matches destributed over a wide area. What nitwit thought that up? Roger Turff, King's Lynn {{LETTERS }}