Devon Desserts is launching the UK's first organic trifle under new So Organic branding. The new strawberry or raspberry desserts will lead an aggressive programme of product development. The So Organic brand is being positioned as a premium quality, contemporary organic offering. The trifles are a combination of layers of organic fruit compote with vanilla sponge, a traditional custard and fresh dairy cream (rsp 89p for 130g). Tony Hitchin, Devon Desserts sales and marketing director, said: "Currently the only organic chilled dairy products tend to be quite simple such as yogurt and fromage frais, and there is a big opportunity for innovative multi-layered chilled desserts to add interest to the category." {{P&P }}