Simon Mowbray
A new campaign for revamped Brylcreem aims to make bad hair days a thing of the past.
Groceries to healthcare empire Sara Lee is relaunching the iconic brand with new packaging and new products, and backing them with a national TV and cinema campaign.
The new ad hit the big screen last week, with TV coming on line from the beginning of next month in the run-up to the all important Christmas gifting season.
Aimed at appealing to the brand's core market ­ men aged 16 to 24 ­ the 30-second ad is based on a town called Bad Barnet which is inhabited by people with shocking hairstyles.
The ad's hero plucks up the courage to restyle his hair and leave Bad Barnet forever.
Marketing director Julie Baker said: "Brylcreem has a fantastic heritage as a male styling brand. This new advert is a key part of our campaign to reinvent a British classic for a whole new generation of young guys.
"Bad Barnet's style and humour will really appeal to our audience and firmly sets Brylcreem apart from the competition."