Kevin Warren, managing director of Coca-Cola Enterprises, is aiming to put the brand back on top of the consumers’ agenda.

In an exclusive interview with The Grocer, Warren said that he wants to build the soft drinks industry back to its former position after bearing much of the brunt of the health and obesity message.

“I see obesity as a challenge. You need to respond in a sensible way and see it genuinely as an opportunity,” he said.

For more details, see The Grocer tomorrow.