Children’s consumption of sausages has, however, declined by 9% on last year.
This could be partly attributed to the increase in health awareness. Food chosen for health reasons has increased by 5% year on year. Among children, the increase has been over 11%.
Consumption increases at the weekend (33% versus an average weekday consumption of 13%). Breakfast accounts for a third of all sausages eaten at the weekend, compared with only 8% being eaten at breakfast on a weekday.
Bread, potatoes, chips and baked beans are the main accompaniments. Baked beans are eaten at 23% of occasions and are in growth.
Currently, most sausages are grilled (43%) or fried (23%), but baking, microwaving and barbecuing are all in growth.
MLC marketing director Richard Lowe says: “The real excitement in the category is in the continued growth of premium ranges, with the arrival of innovative flavours.
“These target perfectly the adult male bias and indeed the sales value of the whole category continues to grow.”
Produced for The Grocer by TNS. Year to November 2004.
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