Age profile of meat pasty consumersn In the past year there were 268 million meat pasty occasions
n Adult males account for 53% of pasty consumption
n 54% of pasties are consumed from 12-2pm
n 43% of pasties obtained and consumed out of home are bought in sandwich shopsChildren and young men are keen on eating pastiesMeat pasty consumption has declined by 7% year on year, driven by declines at the in-home lunch and out-of-home snacking occasions.
However, consumption at home teatimes is up 18%, while consumption from a lunchbox is up by 5%. These increases are influenced by the growth in consumption among children. Children aged 11-16 and men aged up to 64 are key consumers. Younger men are particularly heavy consumers.
Of pasties bought for snacking out of home, 43% are purchased in a sandwich shop, 11% at school, 8% at work, 7% at a forecourt and 6% in a supermarket. Important motivators determining their purchase include “quick to cook”, “fancied a change” and “filling”. There has been a decline in the number of pasties eaten hot, with the more convenient cold variety in slight growth.
MLC marketing director Richard Lowe claims that although there has been a decline in overall consumption, pasties are nevertheless in renaissance due to an increase in consumer access points, while suppliers and retailers are tapping into huge demand for convenient hand-held snacks. He adds: “Concerns among some consumers about their healthiness offer NPD opportunities for the industry”
Sara Donnelly, TNS
Produced for The Grocer by TNS. Year to May 2005.
For more information call 01372 825770. Next week: Potatoes
However, consumption at home teatimes is up 18%, while consumption from a lunchbox is up by 5%. These increases are influenced by the growth in consumption among children. Children aged 11-16 and men aged up to 64 are key consumers. Younger men are particularly heavy consumers.
Of pasties bought for snacking out of home, 43% are purchased in a sandwich shop, 11% at school, 8% at work, 7% at a forecourt and 6% in a supermarket. Important motivators determining their purchase include “quick to cook”, “fancied a change” and “filling”. There has been a decline in the number of pasties eaten hot, with the more convenient cold variety in slight growth.
MLC marketing director Richard Lowe claims that although there has been a decline in overall consumption, pasties are nevertheless in renaissance due to an increase in consumer access points, while suppliers and retailers are tapping into huge demand for convenient hand-held snacks. He adds: “Concerns among some consumers about their healthiness offer NPD opportunities for the industry”
Sara Donnelly, TNS
Produced for The Grocer by TNS. Year to May 2005.
For more information call 01372 825770. Next week: Potatoes
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