A new TV campaign is set to break on Monday (February 10) to introduce Cybertops, the latest set of collectible in-pack characters in Ferrero's Kinder Surprise kids' range. Targeting kids aged seven to 11, the commercial shows kids gathered around a computer, interacting online with animated versions of the plastic characters on the brand's website. Its initial three-week run will be followed by a second burst during the run-up to Easter ­ the brand's key sales period. {{MARKETING }}