A comedy double act set to irritate the nation as much as the 118 characters hit TV screens this week.

Invented by the same people behind the directory inquiries service characters, Mr Holland and Mr Barrett urge consumers to 'Come for the Price. Stay for the Advice' in the health food chain ads. One offers advice, the other talks about price.

"We must ensure customers are aware of the competitive prices we offer and the expert advice they get from us," said Holland & Barrett CEO Peter Aldis.

See Ad of the Week, p20