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Wall's is sponsoring a European-wide MTV dance competition as part of its £25m marketing investment in ice cream. The competition aims to find Europe's best dancer who will then be given the chance to appear in a top band's music video. A ...
Wall's has unwrapped a summer marketing blitz behind its impulse ice creams. New sensuality-themed' TV and press ads for megastar brand Magnum run through to August and include executions for new bitesize Magnum Moments. Magnum Yogurt Fresh...
Frozen food supplier Dalepak has appointed Richard Holt as its first marketing director.
Holt said he was looking to carve out a niche for Dalepak products to rival major competitor Birds Eye Wall's: "I will be looking to drive distribution with...
You won’t miss it when you give it; but patients could miss it if you don’t.
The global grocery sector has few rivals when it comes to sheer size, growth rate and appetite. Here are the players leaving the rest of the competition behind
Packaging waste is a potentially serious reputational challenge for the emerging recipe box sector . We asked Hello Fresh, Gousto, Riverford and Abel Cole to set out their policies on the issue. Hello Fresh (Answers supplied by Patrick Drake, co-founder and head chef) ...
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