TV ads cracked it for eggs UK egg packers' throughput for July has dropped 8% year on year, according to MAFF figures released this week. The market has yet to show signs of firming but the trend is a welcome one. Egg processing is accounting for a growing proportion of UK egg production ­ just over 20% this summer, against 17%-18% last year. Egg consumption has been moving ­ 1.76 eggs per person per week for Q1 this year, up 0.2% on the 1998 average. BEIC research into the impact of its £4m TV campaign has also confirmed that egg sales rose during the advertising burst. The activity scored a notable victory: 40% of consumers now agree eggs are low in saturated fat. Household penetration of eggs also increased. {{PROVISIONS }}