Cigarette paper manufacturer Zig Zag has been rapped by advertising watchdogs for falsely boasting that it was "Scotland's No 1 Brand" in a trade press ad which attributed the claim to Zig Zag's own data.
Imperial Tobacco, which owns the market-leading Rizla brand, complained to the Advertising Standards Authority (ASA) that industry-recognised figures showed at least two brands held a greater market share. The ASA upheld the complaint despite protests from Zig Zag.

active support
Cadbury Trebor Bassett has revealed it is to back Get Active, its joint scheme with the Youth Sport Trust (The Grocer, February 22), to the tune of £9m.
BBC Sports Personality of the Year Paula Radcliffe and boxer Audley Harrison have signed up as ambassadors to the scheme which will centre on free sports equipment for schools via an on-pack initiative.
Training for teachers and a family activity day at the NEC in Birmingham on June 8 are also planned.
CTB director Trish Fields said: "Undoubtedly we'll receive some criticism (from the health lobby) for embarking on this, but it takes a big-hearted business with far-reaching brand awareness to do this job properly."

sweet for sunkist
Bottled sunshine' soft drinks brand Sunkist is investing a record £500,000 in marketing for 2003.
The increase in spend behind the brand, made under licence in the UK by Vimto Soft Drinks, comes against a reported 43% rise in sales.
Marketing manager Lyndsay Jones said: "We are looking to introduce the great taste of Sunkist to a wider audience this year."