Regular readers of this slot will realise that we are no strangers to featuring gratuitous pictures of top totty (usually female). But this week it's the girls' turn to drool. The gorgeous guy in the photo is 25 year old Robert Clapp, a farmer from Somerset, who beat off competition from 17 other contenders to win the title of tastiest farmer. The NFU had staged the contest to find the sexiest farmer in the UK to front a campaign to push the little red tractor logo for food. Robert ­ heading a team of seven regional winners ­ makes his first public appearance in mid October to mark the launch of a national ad campaign for the logo. The judges said he best matched the British Farm Standard values ­ caring, fresh, wholesome and green. Cosmopolitan editor Lorraine Butler, on the judging panel, said: "These new faces of farming will give the industry a new image and help to woo shoppers." Woo being the operative word, of course. {{COUNTERPOINT }}