Men's magazine FHM is claiming that its 100 Sexiest Issue was the biggest magazine promotion of the year. The on sale date of the boxed FHM 100 Sexiest issue was marked by an ice block containing a copy of the 100 Sexiest issue being placed on the pavement at three locations in London: on Bishops Bridge Road, The Strand and Ecclestone Square ­ to highlight that the issue was so hot it needed to be kept in ice. The issue, which has an increased cover price of £3.50, features the 100 sexiest women in the world as voted for by readers. FHM is distributed by Frontline and has an annual rsv of £28m. {{CTN }}