What’s new overseas?


WhiteLight Tooth whitening





There have been some radical changes in the beauty market over the past few years, with an explosion of salon outlets based in the high street, in spas or in health clubs.

More and more outlets are offering hi-tech treatments as therapists gain training in new techniques and clients become more aware of what is available.

For clients with very little time to spare, a range of solutions is on offer, from tanning in seconds to 30-minute facials and manicures and even therapists who visit the office.

Alongside this trend we have seen the development of ever more sophisticated treatments for in-home use, providing a cheaper and even more accessible route to beauty.

Dental beauty is by no means excluded from this activity. Various companies have entered the market with tooth whitening pens and strips in recent years, and even dental whitening systems.

One of the latest launches in the United States is Telebrands’ WhiteLight Tooth Whitening System.

The newcomer is said to be effective on stains caused by coffee, tea, red wine, smoking and ageing.

The device uses technology that sets it apart from some of its predecessors - it uses advanced light technology.

The kit includes a light transmitter, gel and applicator, special mixing tips, an advanced dental tray, instruction booklet, and two batteries.

Plus, a named dentist featured on the package states “it’s like a visit to my office without leaving your home”, and the product also carries an endorsement from Miss USA. The device retails in US drugstores at about $22.

The market for such time and money-saving products looks set to develop further, in the US and closer to home, as devices more closely mimic the tools and processes used in professional treatments.