Horlicks, the number one brand in the hot milky drinks sector, has recently undergone the biggest overhaul in its history, introducing a unique pillow-shaped pack and contemporary graphics across its product portfolio.
The new shape pack and striking visuals will create on-shelf standout and appeal to the growing number of younger shoppers who want a hot milky drink to relax with before going to sleep.
Consumer research has shown that the updated look has a modern and cosy appeal among the 25 to 40-year-old core target audience and provides a simplified and easy-to-understand range.
Make sure you stock up now and take advantage of the £4.2m media campaign for this winter, including heavyweight television advertising.
To celebrate the new look, the makers of Horlicks are offering 10 lucky readers two cases each of Horlicks Malt Chocolate 500g and a case of Horlicks Extra Light Malt.
Simply fill out the form on page 45 and send it in to be in with a chance of winning a couple of cases of the new-look Horlicks.