"The creatives behind this ad and the broader campaign have really earned their money. Not only is this a very clever way of getting the message across of take a break, have a Kit Kat', but the characters featured and the humour employed make this commercial a real stand-out, talked-about ad, and one you just want to see again and again. The ending is simply brilliant ­ two Daleks trundling behind a group of Hare Krishnas chanting Love and peace, Love and peace'­. Genius." {{P&P }}