For years, he wondered why lame or sick horses recovered so well when they grazed one particular field.
He knew it had a natural spring there, but it wasn't until he had the water tested that he realised it might be the reason for the equine health boom.
The water turned out to contain salicin known as nature's aspirin' absorbed from running across strata of rare white willow bark.
Salicin has been linked to such health benefits as reducing the risk of heart attacks and of blood clotting, while Hippocrates, the forefather of modern medicine, reportedly used white willow bark to treat various ailments. Lynott had stumbled upon a natural form of one of the bottled water market's newest elements aquaceuticals. Containing extra minerals or micronutrients, these are said to have extra health-giving properties but Lynott could boast that his water obtained its benefits naturally.
Word of the water's benefits spread and people travelled miles to his farm to try it, enabling him to raise thousands of pounds for local charities in donations.
Lynott joined forces with friends David Jones and Ian Needham to bottle and market the water.
Already listed in Booths, distribution deals have been secured in the Middle East, US and Japan.
{{MARKETING - BRANDWATCH }}
He knew it had a natural spring there, but it wasn't until he had the water tested that he realised it might be the reason for the equine health boom.
The water turned out to contain salicin known as nature's aspirin' absorbed from running across strata of rare white willow bark.
Salicin has been linked to such health benefits as reducing the risk of heart attacks and of blood clotting, while Hippocrates, the forefather of modern medicine, reportedly used white willow bark to treat various ailments. Lynott had stumbled upon a natural form of one of the bottled water market's newest elements aquaceuticals. Containing extra minerals or micronutrients, these are said to have extra health-giving properties but Lynott could boast that his water obtained its benefits naturally.
Word of the water's benefits spread and people travelled miles to his farm to try it, enabling him to raise thousands of pounds for local charities in donations.
Lynott joined forces with friends David Jones and Ian Needham to bottle and market the water.
Already listed in Booths, distribution deals have been secured in the Middle East, US and Japan.
{{MARKETING - BRANDWATCH }}
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