Bacardi-Martini has unveiled a new TV ad for Bacardi Breezer as part of a £2m seasonal push.
The top selling RTD is back on the small screen next week with the latest creative in its ‘There’s Latin Spirit in Everyone’ campaign.
The commercial, which will also be supported by radio ads, continues the idea that Bacardi Breezer can liven up boring situations - in this case, an office. As the boss shows new recruit Clare around, things get a bit racy when she is introduced to team member Chris. The ad cuts to a flashback of a “funky Latin club” where the two had met sporting various guises. Bruce Ray, director of sales, trade marketing for Bacardi-Martini, said: “The new ad is designed to appeal to our target audience of 18 to 25-year-olds.”