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Ferrero is preparing for a recession-hit Christmas with specially targeted NPD and a £4m marketing campaign designed to shake off the brand's "staid and ambassadorial" image. The Italian chocolate-maker has produced a smaller 20-pack...
Ferrero is planning concentrated marketing campaigns for its confectionery portfolio in the run up to Christmas, with TV advertising for its major brands.
A £1.2m TV and press ad campaign for Kinder Surprise will kick off in mid September and run...
Ferrero Rocher is aiming for a bigger share of the Christmas confectionery market with the launch of a pocket-sized box containing just four chocolates.
The chocolate maker, which is as famed for its TV adverts as for its sweet treats, said it...
You won’t miss it when you give it; but patients could miss it if you don’t.
The global grocery sector has few rivals when it comes to sheer size, growth rate and appetite. Here are the players leaving the rest of the competition behind
Packaging waste is a potentially serious reputational challenge for the emerging recipe box sector . We asked Hello Fresh, Gousto, Riverford and Abel Cole to set out their policies on the issue. Hello Fresh (Answers supplied by Patrick Drake, co-founder and head chef) ...
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